Relevant Coursework & Academic Projects
A selection of specialized academic work from core courses from my time at USC Upstate, reflecting a deep engagement with strategic communications, ethics, and digital media.
Social Media Revitalization Plan
A comprehensive strategic presentation developed for Richardson Rescue. This project includes a detailed situational analysis, defined communication objectives, and custom social media assets designed to enhance digital engagement and brand visibility. Done for JOUR U351 - Social Media Strategy.
View Document descriptionStrategic Planning Document
The foundational planning document for the Richardson Rescue revitalization project. It outlines the theoretical framework, audience segmentation, and tactical calendar required to achieve measurable growth in social media performance. Done for JOUR U351 - Social Media Strategy.
View Document descriptionClient Website - Pawsh Purrfection
A professional web design project featuring a mission-driven homepage, service overviews, and an integrated social media feed. The site showcases a cohesive brand identity through curated graphics and strategic content placement. Done for JOUR U350 - Social and Emerging Media.
View Site open_in_newInternship Presentation
An editorial overview of professional growth and key deliverables achieved during my internship. This presentation highlights strategic outcomes, visual project management, and the application of academic theory in a professional setting. Delivered at the USC Upstate Research Symposium (April 2026).
View Document descriptionCampaign Overview - Rebuilding Together Spartanburg
A collaborative community outreach campaign designed to increase the visibility of a local non-profit. My contributions focused on developing a strategic newsletter, social media recruitment graphics, and an event-based engagement plan. Done for JOUR U428 - Public Relations Campaigns.
View Document descriptionPress Release - The Dress Bridal SC
A professionally formatted press release announcing a high-profile local event. This project demonstrates mastery of AP style, media relations, and the ability to craft compelling narratives for public distribution. Done for JOUR U328 - Fundamentals of Public Relations.
View Document descriptionCrisis Written Statement and Talking Points
A high-stakes communication simulation involving the development of an immediate public response and safe talking points for an aviation crisis. Focuses on transparency, stakeholder management, and reputation preservation. Done for JOUR U429 - Crisis Communication.
View Document descriptionCrisis Communication Plan
A comprehensive organizational framework for managing reputational risk. This plan includes risk assessment, stakeholder identification, and social media protocols designed to maintain institutional integrity during emergencies. Done for JOUR U429 - Crisis Communication.
View Document descriptionUSC Upstate Reach Greater Heights Campaign Strategies
An integrated marketing and public relations strategy developed to promote university-wide initiatives. This project synthesizes advertising tactics and PR outreach to drive community engagement and brand awareness. Done for JOUR U328 - Fundamentals of Public Relations.
View Document descriptionNewspaper Article
A feature-length article covering the USC Upstate ring ceremony. This piece demonstrates journalistic proficiency in interviewing, narrative structure, and reporting on campus culture for the CAHSS community. Done for JOUR U333 - News and Feature Writing.
View Document description