Spartanburg Academic Movement
Collaborating across cross-functional teams to develop and execute strategic content calendars for Big Mo and Hello Family, groups that help Spartanburg County students. My role involves translating organizational goals into engaging visual stories: designing custom graphics, producing high-impact Reels, and writing captions. I manage posting for Instagram and Facebook through Sprout Social while contributing to creative brainstorming and long-term campaign strategy.
SAM
SAM Infographic • Print
Infographic created for SAM in conjunction with a school project, created to showcase SAM's mission, work in the community, and their impact.
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View Full PDF descriptionHello Family
Fourth of July Post • Digital
Social media graphic created for July 4th to engage the community and celebrate local families. Designed to celebrate the holiday while spreading firework safety awareness to local families.
School Readiness Campaign • Digital
Awareness-driven social media post highlighting the start of the school readiness program for Spartanburg County.
Enrollment Awareness • Digital
Informational post regarding 3K and 4K enrollment opportunities, encouraging timely registration.
Chesnee Library ASQ Event • Digital
Strategic promotional graphic for the Ages & Stages Questionnaires (ASQ) screening event at Chesnee Library.
Cowpens Library ASQ Event • Digital
Community outreach asset encouraging developmental screenings via ASQ at the Cowpens Library location.
Pacolet Library Storytime • Digital
Targeted event flyer for the Pacolet Library ASQ storytime and developmental screening initiative.
Educational Engagement • Digital
Social media graphic providing practical tips for parents to turn everyday moments into learning opportunities.
Interactive Learning - Slide 1 • Digital
First slide of a 5-part Instagram carousel offering guidance on meaningful interactions during play.
Interactive Learning - Slide 2 • Digital
Second slide of the "Is that a tower?" carousel, providing conversation starters for child development.
Interactive Learning - Slide 3 • Digital
Third slide of the Instagram carousel focused on extending play-based learning through inquiry.
Interactive Learning - Slide 4 • Digital
Fourth slide of the social media carousel designed to improve parent-child communication.
Interactive Learning - Slide 5 • Digital
Final slide of the educational carousel series, highlighting the importance of observation in early learning.
Community Baby Shower: Event Promotion • Digital
Strategic social media asset created to promote the August 15th Community Baby Shower.
Community Baby Shower: Event Promotion • Digital
Follow-up graphic for the Community Baby Shower event series, maintaining consistent branding and messaging.
Community Baby Shower: Event Engagement • Digital
Mid-campaign reminder post for the Community Baby Shower event, optimized for social media reach.
Community Baby Shower: Event Engagement • Digital
Social media push for the Community Baby Shower event to maximize registrations.
National Early Learning Matters Week • Digital
Commemorative graphic celebrating National Early Learning Matters Week.
Community Baby Shower Handout • Print
Informational flyer designed as a physical handout for distribution at local health clinics and partner sites.
Storytime Event Flyer • Print
Print-ready handout created to promote library storytime and ASQ screening sessions to local families.
Community Baby Shower: Event Promotion Flyer • Print
Print-ready promotional flyer designed to encourage Spartanburg County families to register for the November Community Baby Shower. Highlights event details, available resources, and community support opportunities while incorporating seasonal visuals and a QR code for easy registration.
Play and Learn with Sparkler Handout (Front) • Print
Front side of a two-sided informational handout promoting Hello Family's partnership with the Sparkler app. This side introduces families to the free app and highlights its four key features, Know, Play, Grow, and Connect, while providing The Franklin School's access code and a QR code for easy enrollment.
Play and Learn with Sparkler Handout (Back) • Print
Back side of the two-sided Sparkler handout, designed to give families an immediate example of the learning activities available through the app. This side features three fall-themed activities, Paint Your Pumpkin, Fall Walk, and Apple Taste Test, that encourage parents and children to learn, explore, and play together.
BIG MO
Encouraging College Exploration • Digital
Motivating students to visit campuses while highlighting the diverse range of our partner colleges.
Big MO Recruitment • Digital
Engagement-focused recruitment graphic utilizing familiar cultural motifs to encourage immediate program enrollment.
USC Upstate Start Dates • Digital
Announcement graphic detailing semester start dates and key academic milestones for incoming USC Upstate students.
Move-In Day Logistics • Digital
Strategic communication asset informing students of move-in schedules and preparation steps for our partner college campuses.
Big MO Sign-up Push • Digital
Dynamic enrollment graphic designed to drive traffic to the registration portal during peak recruitment periods.
Upcoming Senior Enrollment • Digital
Awareness graphic specifically targeting high school seniors to notify them of upcoming Big MO program opening.
Ask BIG MO Series • Digital
Introductory slide for a community-driven FAQ series addressing common barriers to college entry.
FAQ: Financial Awards • Digital
Specific question slide addressing student inquiries regarding the availability and accessibility of program-related financial support.
FAQ: Program Support • Digital
Concluding slide providing definitive confirmation and encouragement regarding program assistance.
High School Senior Big Week • Digital
Launch slide for a milestone carousel celebrating the final transition phase for high school seniors.
Big Week: Sign Ups • Digital
Promoting the start of the BIG MO sign-up period for Spartanburg County seniors.
Big Week: College Applications Open • Digital
Alerting students to the opening of college applications and the importance of early preparation.
Big Week: Start of Senior Year • Digital
Final slide of the carousel celebrating the beginning of the senior year journey and encouraging students to engage with BIG MO resources.
Class of 2027 Enrollment • Digital
Official announcement graphic declaring BIG MO sign-ups open for the Class of 2027 recruitment cycle.